Smart migration to an ecommerce site, key highlights 🚀

Feb 3, 2025

מיגרציה חכמה לאתר איקומרס, דגשים מרכזיים

Sharing the key highlights of a complex migration to a Shopify site in the field of office equipment

Moving an e-commerce store from one platform to another is A complex strategic process that requires early planning, precise data management, and full customization for user experience. Not only in transferring products and data , but in ensuring Business continuity , maintaining organic rankings on Google, and improving the purchasing processes on the site.

SPIKY DIGITAL Led the migration process of Office Supplies , a leading site in the field of office supplies, Shopify , while making significant adjustments and improvements. Below The critical steps for successful migration , as learned from the project.

1. Data cleaning, filtering, and optimization

When moving to a new platform, it is important to ensure that the information being transferred High quality, organized and accurate . A site like Office It included thousands of products with a cumulative database of years, so it was necessary to:

Data structure uniformity – All files have been adapted to a format that supports Shopify, while maintaining a standard structure for each product and category.
Removing unnecessary data – Old products, irrelevant variations, and unused categories have been removed from the system.
Improving and completing missing information – Completion of Marketing descriptions, SEO tags, and uniform pricing for each product To ensure full synchronization with the new system requirements.

2. Menu hierarchy optimization

New website menu structure There cannot be a copy of the previous site , as each platform requires Different management of navigation, internal links, and product arrangement . This process included:

Creating smart categories and subcategories – Instead of archaic methods of menu management, a remapping was carried out with a clear division of main categories and subcategories.
SEO Preservation and 301 Redirects – The links to the old pages have been redirected to new addresses, so that the new store will not lose its Its locations on Google .
User experience adjustment – Menu redesign promised Intuitive navigation , with each click displaying all relevant subcategories.

3. Smart product catalog management

Sites like Office Contains an extensive product catalog with Hundreds of categories , so it is necessary With specific adjustments to the new system . As part of the migration, the following changes were made:

Upgrading the variant structure – Shopify manages products with variations differently, so a uniform structure has been adapted for each product to prevent duplication and improve navigation between different options.
Inventory synchronization and product availability – A mechanism was built to ensure that Unavailable products will not be displayed , while complying with minimum order quantities.
Optimization of prices and units of measure – For products in the office equipment and refreshments sector, the mechanism has been updated so that prices will be displayed according to Standard units of measure (liter, kg, etc.) In accordance with regulatory guidelines.

4. Quality control before going live

Taking to the air without sufficient testing may cause technical and operational problems. that will impact the customer experience. Therefore, a thorough quality control process was carried out that included:

Careful data checks – Ensuring that all products, pricing, and variations have been transferred in their entirety and implemented correctly on the new platform.
Examining the user experience – Execution User tests For testing The purchasing process , shopping cart, and filtering mechanism, in order to prevent any lack of clarity or errors.
Making final adjustments to SEO – Tested Product descriptions, meta tags, and content hierarchy , to prevent harm to organic traffic from the old store.

5. Advanced B2B solutions – fully tailored to the needs of business customers

E-commerce stores that target business customers (B2B) require unique adjustments that are not relevant to the regular consumer market (B2C). In the migration project of Office , advanced solutions were implemented that were designed Adapt the purchasing experience to large companies and organizations , while meeting complex financial, logistical and operational needs.

Budget management and credit facilities – Companies that purchase through Office have predefined budgets for different departments, and therefore develop A dynamic budget management mechanism . The system allows Dynamic pricing by customer groups – Unlike sales to private consumers, business customers benefit Flexible pricing based on purchase volumes , commercial contracts, and customer status.
Approval and procurement processes tailored to organizations – Large companies do not purchase products directly like private consumers, but through Procurement departments are regulated . Therefore, a A multi-step purchasing process , including:
Integrations with external systems (ERP, CRM) – Many of the large companies that operate in Office They use inventory management, financial, and customer service systems. To do this, they have integrated APIs
Personal service for every business client – Unlike private customers, B2B customers need a response Customized Including professional service and support in the procurement processes.

The result: An advanced purchasing experience for business customers, allowing them to place orders quickly, stay within budget, and enjoy personalized pricing – while maintaining maximum efficiency in the purchasing process.

6. Why choose SPIKY DIGITAL for migration?

The transition of Office Shopify didn't just have a technical process, it had a Significant improvement in data structure, user experience, and product management . Professional guidance in the commercial migration process is critical , as small mistakes can cause losses and a decline in business performance.

Methodology-based migration process – Working with Proven methods To ensure a smooth and trouble-free transition.
Experience with stores with a wide catalog – Customization for each project, while maintaining high performance even with thousands of products.
Ensuring business continuity – Maintaining user traffic, improving the user experience and preventing revenue losses.