Customer journey improvement

General description

At SPIKY, we specialize in mapping and improving the customer journey in Shopify stores.
Our goal is to create a seamless, personalized, and enjoyable shopping experience – from the discovery stage, through browsing the site, to purchasing and returning – so that every customer feels like they are in the right hands.

Benefits for business

• Upgraded user experience – customers feel ease and comfort at every stage.
• Higher conversion rates – less abandonment in the middle of the process.
• Customer loyalty – strengthening the relationship with the brand and improving LTV.
• Personalized marketing – tailoring messages and content according to the customer's stage in the journey.

What we actually do

• Mapping the existing customer journey – analyzing the touchpoints with the website and the brand.
• Identifying barriers – locating places where customers get stuck or abandon.
• Upgrading product and checkout pages – design, calls to action, and compelling content.
• Smart automations – sending the right emails/texts at the right moment (abandoned cart, repeat purchase).
• Integration with Loyalty and Email Marketing – to retain the customer even after the purchase.

Technologies and tools we integrate

• Shopify Flow for automations.
• Klaviyo / Flashy for customer journeys in personalized mailings.
• LoyaltyLion / Joy for customer clubs.
• Google Analytics (GA4) and Heatmaps for behavioral analysis.

Our work process

1. Characterizing business needs – what are the goals: conversions, loyalty, repeat purchases?
2. Mapping the customer journey – from the first stage on the website to after the purchase.
3. Implementing improvements – in design, technology, and content.
4. Testing and Optimization – Constantly measuring and improving the customer experience.

Who is the service suitable for?

• Growing online stores that want to turn visitors into returning customers.
• Premium brands that want to convey a high-level shopping experience.
• Shopify Plus stores with complex buying processes (B2B, permissions, budgets).