Project Overview

Shak-It is a modern Israeli jewelry brand specializing in unique and statement-making designs. As part of the collaboration with SPIKY DIGITAL, a new Shopify store was built that presents the brand's collections in a clean, elegant and inviting way - while maintaining a meticulous user experience and full mobile compatibility.

Website development and design

• A customized design that emphasizes the brand's modern language – elegance, simplicity, and presence.
• Building a home page, product pages and collections with a clean and user-friendly interface.
• Fully responsive design for a perfect purchasing experience on any device.
• Embed high-quality images that show the details and finishes of each piece of jewelry.

Data, smart collections and advanced filters

• Consistent data model: Use of Metafields/Metaobjects for product characteristics (material, coating, color, dimensions/ring size, weight) with uniform labeling conventions.
• Smart Collections: Automatic rules for creating collections by jewelry type, material, color, price, availability, and "new in store" – automatically updated as products are added.
• Advanced Filters: Multi-select filters by material, color, price range (Range Slider), dimensions/ring size, and availability; including sorting by "New", "Price", and "Featured".
• Swatches and Badges: Color/material displays as swatches and smart badges ("New", "Best Seller", "Limited") to reinforce a commercial message.
• Scaling and easy management: A data infrastructure that allows for catalog expansion, seasonal collections, and dynamic landing pages – without redevelopment.

Strategic consulting and support

• Assistance in defining category structure, pricing and sales promotions.
• Implementing an SEO strategy to increase organic exposure on Google.
• Guidelines for ongoing content management – ​​uploading new collections, updating products, and maintaining the site.

Key features

• Secure payment system: Connection to a reliable payment solution, for a safe and convenient purchasing process.
• Integrate ratings and recommendations: Integrate a system of reviews and ratings from customer experience to strengthen trust and conversions.
• Focused user experience: A fast, accessible, and clear purchasing process with an emphasis on item visibility.

Training and support

• Training the Shak-It team to independently manage the store, update products and add content.
• Ongoing technical support and upgrades according to future business needs.

Impact and results

Since launching their website on Shopify, Shak-It has enjoyed increased sales and user engagement. The combination of precise design, advanced data management, smart filtering, real ratings, and a well-informed e-commerce strategy has established the brand as a prominent presence in the online arena.