Project Overview

Gems of Jerusalem is a unique Israeli art brand that creates handmade design and decorative items from natural Jerusalem stone. The goal was to build an elegant Shopify website that showcases the creations and allows customers around the world to purchase them online – while maintaining a connection to the values, aesthetics, and heritage of Jerusalem.

Website development and design

• Custom design that highlights the natural materials, textures, and authenticity of Jerusalem stone.
• A clear navigation structure that displays categories by type of artwork: sculptures, home decor items, wall art, and more.
• Incorporating high-quality images that highlight the handwork and artistic details of each piece.
• The site operates in English and in USD currency, and is adapted for an international audience.

Strategic consulting and support

• Consulting in building categories and a user experience that highlights the artistic value of each item.
• Search engine optimization (SEO) to promote global exposure and generate organic traffic.
• Support in implementing content management procedures – updating products, collections and website news.

Key features

• Artwork Gallery: A large, detailed photo display that highlights the texture, shape, and uniqueness of each handmade piece of art.

• A clean and clear shopping cart, with a purchasing experience tailored even for new users.
• Support for unique products: Each item is presented as One of a Kind, with full details about the origin of the stone and the craftsmanship.
• Customized image display: Using high-quality images that simulate the creation in a real space, to create an emotional connection with the buyer.

Training and support

• Training the Gems of Jerusalem team to independently manage the website, upload products and update content.
• Providing ongoing technical support and upgrades according to the brand's needs.

Impact and results

Since the launch of the website, Gems of Jerusalem has enjoyed wide international exposure and stable online sales. The website presents the handmade art pieces in a prestigious and authentic way, and constitutes a new digital window into the world of Jerusalem art.