Why do employees perform

Promotions are a powerful tool for attracting customers, increasing sales, and improving loyalty. Proper planning will create an experience that drives action rather than damaging brand value.

10 ideas for effective promotions

1) Seasonal promotions

End of the year, summer, holidays, back to school, Black Friday. Match the message, collection, and clear deadline.

2) Buy-Get

Buy one, get one free, or the second one at a discount. Increases AOV and speeds up decision making.

3) Quantity discounts

Buy 3 and get 20 percent off, buy 5 and get 30 percent off - good for clearing inventory.

4) Free shipping

Above a target threshold calculated by margin. Reduces cart abandonment due to shipping cost.

5) For a limited time

Urgency works - incorporate a countdown timer on the sale page and in the shopping cart.

6) For subscribers/club members

Exclusive benefits for newsletter or customer club recipients, encouraging registration and repeat purchases.

7) Friend brings friend

Discount or gift for the referrer and friend. Acquisition of a new customer at a relatively low cost.

8) Bandalim

Special price for a set of complementary products, for example: buy a jacket plus a shirt for 20 percent off.

9) For returning customers

10 percent coupon for next purchase. One-time conversion to fixed.

10) VIP

Benefits for preferred customers, early access, exclusive products, dedicated discounts.

How to run a promotion without hurting profitability

• Free shipping threshold: Calculated by average margin and current AOV.
• Smart exclusions: Do not include products with extremely low margins.
• Urgency: timer, limited stock, unit count.
• Visibility throughout the funnel: banners, subtle popup, top bar, message on product page and in cart.
• Scaled testing: Start with an audience group or catalog segments, expand by result.

Metrics to measure during operation

• Conversion rate: Did it increase against the baseline?
• AOV: Is it growing due to bundles and quantities.
• Cart abandonments: Did they decrease after implementing free shipping?
• Net Profitability: Revenue less product cost and benefits.
• LTV: How many customers are returning following the move?