12 Email Automations Every Ecommerce Brand Must Know

In the modern ecommerce world, email automation has become an essential tool for maximizing sales and improving the customer experience. Brands that implement smart email strategies can generate higher engagement, increase customer loyalty, and increase profitability. Here are 12 email automations every ecommerce brand should know and use:

1. **Welcome Email**
This automation is sent immediately when a new customer signs up for your mailing list. This is the customer’s first encounter with your brand, so it’s important to make it impressive, friendly, and inviting. In this email, you can introduce the brand, offer an initial discount, and encourage the customer to make their first purchase.

2. **Abandoned Cart Email**
One of the biggest challenges for online stores is abandoned carts. An email reminding the customer to come back and complete their purchase can be a great solution. It is recommended to include a picture of the abandoned products, a special offer, and an easy way to return to the shopping cart.

3. **Order confirmation email**
After a customer makes a purchase, it’s important to send them an order confirmation email containing the order details, shipping dates, and tracking number. This email is critical for transparency and increasing customer trust in your brand.

4. **Delivery Update Email**
When the order is shipped, the customer should be updated on the status of the order and the expected delivery date. This email increases the customer's confidence that their order is being handled correctly.

5. **"Thank you for your purchase" email**
A thank you email sent after a customer has received their order is a great way to show them that the brand appreciates their purchase. This email can offer a discount code for their next purchase and encourage the customer to leave a review.

6. **Emails to bring back dormant customers**
Customers who haven't made a purchase in a long time should be reminded of the brand via an email offering a special offer or exclusive discount to purchase again.

7. **Upsell and Cross-sell Emails**
After purchasing a product, the customer can be offered additional products related to the previous purchase. For example, if a customer purchased a camera, they can be offered the purchase of related accessories.

8. **Review Request Emails**
A few days after receiving the order, it’s a good idea to send an email asking the customer to leave a review of the product. Positive reviews can increase the trust of other potential customers.

9. **Customer Club Invitation Emails**
This automation can invite the customer to join the brand's customer club, and enjoy exclusive benefits such as discounts, promotions, and priority access to promotions.

10. **Updates and promotions emails**
Sending periodic emails with updates on new products, promotions, and special events contributes to maintaining customer engagement.

11. **Birthday emails**
Automation that congratulates the customer on their birthday with a special discount or gift can strengthen the personal connection with the customer and increase their loyalty to the brand.

12. **Emails following previous purchases**
By tracking the customer's purchase history, you can send personalized recommendations for additional products they may like.

In conclusion
Email automation is a powerful tool that can significantly improve the customer experience and increase sales. Smart and planned use of these automations can lead to impressive results and help your brand stand out in a competitive market. Don’t neglect this potential – start implementing email automation in your ecommerce today!