Why migration is a strategic project

Platform migration is much more than just copying products. It is a complex and intricate process that requires maintaining organic rankings, operational continuity, and accuracy in the user experience. The goal is to continue selling while replacing infrastructure, while simultaneously improving navigation, speed, and conversions, along with streamlining the administrative and operational side of the site.

1) Data cleaning, filtering and optimization

• Data structure uniformity: Conversion to a Shopify-compatible format with standard fields for each product and category.
• Removal of excess: Deleting old products, irrelevant variations, and orphaned categories.
• Information completion: marketing descriptions, SEO tags, uniform pricing, and metafield-based attributes
  

2) Optimization for menu hierarchy and navigation

• Remapping: Clear categories and subcategories that fit Shopify's navigation logic.
• SEO Preservation: 301 redirects from each old address to the new one to maintain traffic and placements.
• User experience: Mega menu that displays relevant subcategories and quick access to the depth of the catalog.

3) Smart product catalog management

• Uniform variant structure: prevention of duplication, clear navigation between options, consistent option names.
• Inventory and availability synchronization: Showing only available products while supporting minimum order quantities.
• Prices and units of measure: Display standard units such as liters or kilograms according to regulations and industry standards.

4) Quality control before going live

• Data checks: Full verification of products, variants, prices, and images.
• User testing: Checking the purchase path, cart, filtering, and search to identify friction.
• Final SEO: Meta title and description, schemas, content hierarchy, and proper redirects.

5) Advanced B2B solutions

• Budget management and credit frameworks: dynamic pricing according to customer groups, contracts and volumes.
• Approval and procurement processes: Multi-step flow according to organizational policy.
• ERP and CRM integrations: APIs for syncing inventory, orders, and billing.
• Customized service: personal care for business customers, private catalogs and price quotes.

The result is a fast purchasing experience that meets budgets and is tailored to your needs, without sacrificing operational efficiency.

6) Why choose SPIKY DIGITAL?

• Orderly methodology: A phased migration process that ensures a smooth transition.
• Experience with extensive catalogs: hundreds of thousands of products with high performance and fast retrieval.
• Business continuity: maintaining traffic, improving UX, and preventing revenue loss.

A short checklist before going live