Why Shopify Checkout?

• Converts more than all competitors: External research found that Shopify leads by an average of 15 percent compared to other platforms
• Fast and convenient: clean interface, smart data saving, address auto-complete, and payment shortcuts.
• Mobile-friendly by default: A responsive experience that aims for quick closure on any device.
• Stable at a huge scale: Able to handle very high loads in real time.
• Security and Compliance: Managed environment with PCI compliance, and compliance isolation through Extensions.

Adaptation and branding without compromising performance

• Checkout Editor: Change logo, colors, fonts, and basic structure.
• Checkout Extensibility: Adding banners, messages, custom fields, product suggestions, donations, tips.
• Checkout apps: loyalty, zero-sum, marketing permission collection, post-purchase pages, pixels.
• Plus Advanced: Deeper branding capabilities through the Branding API, without compromising security and performance.

Performance, capacity and stability

Shopify Checkout is built for heavy loads. Peak events like BFCM run smoothly, with massive processing rates per minute per store. That means fewer queues, fewer failures, more revenue in real time.

Security and compliance

• PCI DSS Version 4: Compliances operate within a secure sandbox, without access to card data.
• Advanced bot protections: Prevent automated purchases and inventory shaving during sales.
• Centralized pixel management: Control tracking and data for measurement and improvement.

Localization and payments

• 50+ languages: Local checkout experience.
• Local payment methods: Adapt to regional habits, including digital wallets and vouchers.
• Import taxes and VAT: calculation, presentation and estimated collection in advance.
• Payments and credit: Installment payment options like Shop Pay Installments and third-party apps.

What are we doing tomorrow morning?

1. Reduce unnecessary fields, ensure address auto-complete.
2. Add a small upsell offer at checkout, such as a sticker or gift box.
3. Define an accurate shipping notification to reduce uncertainty.
4. Run A/B testing on checkout branding and active apps.