Project Overview

A dedicated store for Arabic musical instruments (oud, darbuka, etc. and accessories), targeting the international market. The project focused on preserving the brand's rich historical content, alongside upgrading the shopping experience, design improvements, strengthening the customer journey, and creating a strong global infrastructure: currencies by country, destination-specific shipping policies, and support for multiple currencies and languages.

Full migration from WordPress and rich content integration

• Import premium content: blogs, guides, knowledge pages, and videos - preserving hierarchy, internal links, and categories.
• Video/Media Gallery: Clean display pages and direct video integration on relevant product pages.
• Data optimization: consistency of names, SKUs, variations (sizes/leathers/finishes), and technical specifications.

Product catalog and specifications

• Structure by instrument and derivatives: oud, darbuka, ney, accessories, spare parts and cases.
• Rich specifications: raw materials, construction/origin, sound ranges, weight, demo video and listening files.
• Tangential recommendations: “What is suitable for beginner/advanced musicians” and accompanying sets (cases, tuning keys, spare parts).

International: currencies, shipping and trust

• Multi-Currency: Display prices by customer country and current conversion rates.
• Global shipments: pricing by region/weight/volume, clear messages about delivery times and possible taxes.
• Decision-support content: Buying guides, frequently asked questions (FAQs), and information layers at key points in the purchasing journey.

UX/UI and Design

• Clean musical aesthetic: large product images, readable typography, and gradual information display.
• Short and clear customer journey: Home → Tool/Category → Product with video/specification → Add to cart → Quick checkout.
• Mobile first: simple navigation, large action buttons, and fast loading times.

SEO and Data Optimization

• Structural SEO: Clean URLs, Meta Tags, H1/H4 Headings, Product/FAQ Schemas, and Long-Tail Category Tagging.
• Internal links: between blogs, guides, and products – to increase time spent and improve organic relevance.
• Performance: Media compression (images/video), lazy-loading, and limited script management.

The result

An international store that combines a passion for traditional music with a modern online experience: rich content that is educational and exciting, an organized and clear catalog, and safe and easy purchasing - from anywhere in the world.