Project Overview

The goal: to adapt the store to the Multi-Brands model in children's fashion and improve the ability to serve international audiences. We built a strong mobile browsing experience, shortened the path from the collection to the cart, and emphasized leading brands, age categories, and seasonal promotions.

Template and user experience upgrade

• Updated template: readable typography, correct spacing, and large product images.
• Focused customer journey: A converting homepage, shortcut links to hot brands/ages/categories, and quick return to cart.
• Mobile-first: Large buttons, clear bottom navigation, and improved loading times worldwide.

Multi-Brands: Catalog, Filters, and Organization

• Easy-to-understand filtering: brand, age/size range, category (top/bottom/sets/accessories), color and price range.
• Smart collections: “New”, “Best Sellers”, “Seasonal Picks” – automatically updated according to rules.
• Brand navigation: A dedicated brand page for each label with relevant subcategories.

Data Optimization and SEO

• Data optimization: Uniform product names, size/color variations, and brand tags for stable internal search.
• Basic SEO: Titles and meta descriptions, clean URLs, and collection descriptions that support organic search.
• Performance: Image compression, lazy-loading, and reducing unnecessary scripts.

Navigation hierarchy and CTA

• Multi-brand logical menu: division by category, age, and brand, with shortcuts and quick search.
• CTAs along the journey: “Select size”, “Add to cart”, “Quick purchase”
• Trust messages: highlighted deliveries/returns and information points during the size selection stage.

The result

A multi-brand, clean, and fast children's fashion store - with clear navigation, filtering that targets the right answer, and conversion-focused product pages. The upgrade highlights brands, shortens steps, and creates a pleasant shopping experience for customers from anywhere.