AYOOLA
Ayoola - Creating a website for designer panties with a comfortable experience and meticulous design
An Israeli brand of designer women's panties - designed, built, and launched from scratch on Shopify. The project focused on creating an intuitive shopping experience, clean and feminine design, a precise customer journey, and a smart data infrastructure for easy ongoing management.
Project Overview
Ayoola is an Israeli designer brand specializing in fashionable lingerie with an emphasis on maximum comfort, unique cuts, and quality fabrics. The goal was to establish an online store that reflects the brand's values – feminine power, comfort, and everyday elegance – while providing a light and inviting user experience.
Full store development
- Full design: A modern and clean design language that conveys tenderness and femininity alongside elegance.
- Smart collections: Automatic classification by color, size, style, season and new models.
- Color Swatches: Displaying the true colors of each item in a visually appealing way.
- Advanced filters: Possibility of quick sorting by color, size, collection and clothing style.
- Smart data infrastructure: An efficient data structure that allows for simple management, quick updates, and uniform visibility for all products.
- Navigation hierarchy: Convenient mega menu with intuitive division into collections, categories, and brand information.
UX/UI and user experience
- Accurate customer journey: Focus on easily switching between categories, viewing the product, and adding to cart.
- Smart CTAs: Calls to action are placed naturally throughout the journey.
- Mobile-friendly: A complete shopping experience even on smartphones – fast, smooth and inviting.
The result
An elegant, pleasant and precise fashion store that allows customers to enjoy a simple, convenient and inspiring shopping journey. Ayoola's website combines luxurious design with operational convenience - and fully expresses the brand's DNA.
