Project Overview

Bracha Brown is a luxury women's fashion brand founded by designer Bracha Brown , offering meticulous and elegant designs for women. The SPIKY team led a comprehensive upgrade process that included rebranding, up-to-date UX/UI design, data optimization, and customer journey improvement – ​​with the goal of creating a luxurious, pleasant, and action-motivating shopping experience.

The new website combines feminine design, luxury, and visual cleanliness, with easy operation and smart management behind the scenes.

Main upgrades

• Rebranding: A new and up-to-date visual design that represents Bracha Brown's feminine and elegant brand language.
• UX/UI design: New structure for the home pages, collections, and products to create a precise and pleasant customer journey.
• Data optimization: organizing and cleaning data, consistent labeling, and creating smart collections for efficient management.
• Conversion Rate Optimization (CRO): Focused calls to action, intuitive navigation, and product page upgrades to increase sales.
• Email marketing automation: Automated marketing processes – cart abandonment, campaigns for returning customers, greetings, and more.

result

The result – a luxurious, well-designed and efficient fashion website that reflects the values ​​and vision of designer Bracha Brown. The upgrades that were made resulted in a significant improvement in the purchasing experience, sales volumes and overall visibility of the brand.

We at SPIKY are proud to accompany the Bracha Brown brand in an ongoing process of growth, innovation, and advanced digital upgrades.