Project Overview

The SPIKY team led the Chill Shop upgrade process from end to end - from replacing the template and building a completely new structure, through a fresh and modern design, to creating a smooth and intuitive user experience that increases engagement and conversions.

The project included re-characterizing the customer journey, rebuilding the home page and categories, creating a new navigation structure, and developing customized features that allow for full control on the administrative side and a smooth and enjoyable shopping experience for the customer.

Design and user experience

• A completely new template: Moving to a modern infrastructure with clean and fast code, flexible for future management and updates.
• New UI: Fresh design, clear typography, and high-quality images that highlight the shopping experience.
• Improved UX: A fluid customer journey with enjoyable micro-interactions and a conversion-focused page structure.
• Fully mobile-friendly: A perfect shopping experience on any screen size.

Developments and functionality

• New navigation menu: A simple and clear hierarchical structure with a mega-menu focused on collections and promotions.
• Smart Upsells: Targeted offers on the product page, in the cart, and at checkout to increase shopping cart value.
• Improved Checkout: Purchase process with customized validations and dynamic notifications by product type.
• SEO optimization: Consistent URL structure, neat metadata, and fast loading to improve organic rankings.
• Smart collections: based on automatic rules that allow for efficient and ongoing management of products.

Conversion Rate Optimization (CRO)

• Analyzing drop-off points and improving interfaces to reduce friction in the purchasing process.
• Using visual and strategic elements to increase trust and conversions.
• Improving readability, highlighting value propositions, and results-oriented microcopy.

Result and ongoing support

After a complete upgrade process, Chill Shop's website went live with a new look, smart structure, and impressive performance. The customer journey is precise and enjoyable, the shopping experience is seamless, and business metrics are constantly growing.

We continue to closely accompany Chill Shop in ongoing maintenance and improvement. This is a client with a high awareness of the importance of innovation, upgrading, and constant adaptation to changes in the competitive market. The Chill Shop team lives and breathes the business, is aware of changing trends, and is not afraid to take significant steps for growth and continuous development.

The upgrades that have been made place Chill Shop at the forefront of home design in Israel – with a user experience and style that is hard to compete with!