Project goal

To build an online store that conveys the story of the wood artist and allows each customer to choose, order and customize a unique personal creation - in a simple, direct way and without complex processes. The emphasis was on a warm purchasing experience, which emphasizes the value of handwork and the quality of the material.

Design and user experience

• Natural and minimalist design: warm colors, clean backgrounds, and large images that emphasize the wood texture.
• A simple and clear experience: easy navigation, few distractions, and intuitive, universal purchasing.
• International language: The site supports Hebrew and English and presents the same brand story to different audiences.

The purchase and customization process

• Simple selection: Each product is displayed with wood details, size, variations if any, and a clear price.
• Personal engraving: Option to enter unique text at time of purchase
• Direct Order: Fast Checkout, supports international shipping.

Optimization and maintenance

• Basic SEO: Friendly addresses, title tags, and descriptions tailored to the names of the pieces.
• Performance optimization: Compress images and improve loading speed for a smooth user experience.
• Simple management for the website owner: Easy management interface for updating products, inventory, and images.

The result

A website that feels like a small carpentry workshop within the digital world - cozy, real, and accessible. It connects customers in Israel and around the world with one artist with enormous talent and a great love for wood, in a direct and simple way.