Objectives and Overview

Build an online store that feels like a digital field trip!! - identifies the vehicle, displays compatible products, allows you to purchase kits and parts, and immediately after that schedule an installation in the calendar - everything is fast, transparent and accurate. Alongside this, create a community center that connects club members and workshop participants around galleries, a discussion forum, news and updates.

Information Architecture and Product Infrastructure

• Dynamic fields (Metafields): model, year, body, compatibility, designation, additional accessories and more - a dynamic and rich database for each product.
• Real-time compatibility: Each product page displays clear dynamic information on which vehicles and models the product is suitable for.
• Smart collections: are automatically built according to matching rules, brand, accessory type, and sub-purpose - easy and precise maintenance that allows for efficient and smart management in everyday life.

Special development: Smart search by vehicle number via integration with the licensing office

• Plate-to-Parts: Enter vehicle number ➜ Identify model/year ➜ Display targeted search results of only matching categories and products.
• Verified data update: Connection to the licensing office to receive reliable and transparent adjustments for the customer.

Smart trading and operations

• Installation coordination after payment: Integration with appointment calendar - the customer sets an installation date from the Thank You page and in the follow-up email.
• Portfolios from projects carried out in the garage: You can purchase the products used in them - a true connection between inspiration and purchase.
• Bundles and kits: Smart suggestions for combinations (for example: lifts + shock absorbers + protective accessories) with flexible pricing.

Navigation, categories and user experience

• Multi-level mega-menu: deep category hierarchy by system/accessory/purpose and by car brand – quick access to any product from anywhere.
• Advanced filters: by product type, brand, manufacturer, vehicle model and year - a short and precise search experience.
• Space-optimized UI: high contrast, readable typography, large buttons, and mobile-friendly for on-the-go use.

Community and Travel Gallery

• Travel Club: Rich galleries from trips - participants can view, download, and comment like in a community forum.
• Real Engagement: Content that reinforces a strong sense of belonging and community and brings users back again and again.

Live portfolio

• Detailed project sheets: description of the work performed in the garage, before/after photos, and a parts list.
• Fast purchase path: Purchase buttons directly from the specification - with relevant upsells/crosssells.

The result

A website that combines deep technical knowledge , smart operations , and an active community : the customer enters a vehicle number, sees real matches, purchases a relevant kit, and determines installation – all in a seamless journey. For DSL 4X4, this is a digital asset that feels like another stand in the workshop: accurate, efficient, and ready for the field!