INN7
INN7 Fashion – Full migration from Magento and building a luxury fashion website
The prestigious fashion brand INN7, home to some of the world's leading international brands, has undergone a full migration from the Magento system to the Shopify platform - with a minimalist design, a meticulous user experience, and a Multi-Brands structure that allows for the management of dozens of different brands under one store.
Project Overview
INN7 Fashion is a luxury fashion website that uses a unique Multi-Brands platform, uniting dozens of international brands under a unified interface. The goal of the project was to upgrade the user experience, make the various brands accessible under a clean and elegant design, and create a smooth and aesthetic purchasing experience.
The migration process from Magento to Shopify included full data preservation – including products, orders, customers, and the category hierarchy – alongside upgrading the management experience and ongoing operations.
The stages of work
- Full migration from Magento: Import thousands of products, collections, customer data and orders, while maintaining the integrity of the existing data and structure.
- Multi-Brands structure: Developing a flexible hierarchy that allows for the management and presentation of dozens of independent brands under one interface.
- Clean and elegant design: Using a premium template and a luxurious design language that conveys minimalism and style.
- Smart collections: Automatic management by brand, season, and style, allowing for a focused and fast browsing experience.
- Meticulous UX/UI: intuitive navigation, designed brand pages, and high-level product display.
Filters and menu hierarchy
- Smart filters: Filter by brand, category, style, gender, and item type – without reloading, for a smooth browsing experience.
- Advanced menu hierarchy: A multi-layered navigation structure that allows quick access to any brand or collection.
- Luxurious Mega Menu: A visual menu design that displays brands and subcategories in a clear and impressive way.
result
After a comprehensive migration process and redesign, the INN7 website presents a luxurious, precise and clean shopping experience – true to the values of the brands it represents. A combination of advanced technology, meticulous UX and elegant design places the site at the forefront of fashion websites in Israel.
INN7 Fashion is a prestigious multi-brand website that reflects the high standards of the international fashion world – now also in the digital arena.
