Project Overview

As part of the project, we built a new sales website for La Strada – a leading multi-brand store in the field of men's fashion. The new website presents dozens of international brands under one roof, with easy navigation, a fast purchasing experience and an elegant interface that enhances the sense of style and luxury.

Website development and design

• Customized design for a luxurious and international brand language – modern, clean and full of character.
• Category structure adapted to many brands (Brand Collections) for quick and intuitive navigation.
• High-quality galleries that present the items in a fashionable and inspiring perspective.
• Fully responsive for a seamless shopping experience on any device.

Smart brand collections

• Dynamic Brand Collections: An automated system that categorizes products by brand and displays them in a smart brand menu.
• Visual uniformity: Each brand is presented in a customized design but maintains La Strada's overarching identity.

User experience and content management

• A smart brand menu that allows quick switching between brands and collections.
• Simple and intuitive content management with automatic addition of new brands and products by labels.
• Clean and consistent content structure for ongoing management of new collections, promotions, and additional brands.

Key features

• Secure payment system: Fast and secure purchase process with connection to leading payment methods.
• Advanced shipping options: connection to logistics providers and real-time control.
• Customized SEO: Optimization of the structure of collections and brands to improve organic exposure on Google.

Impact and results

La Strada's new website positions the brand as one of the key players in men's fashion in Israel, with a world-class user experience, elegant brand interface, and efficient behind-the-scenes operations. The website has become a key tool in La Strada's growth and branding as a premium destination for men.