LUCKY BABY & KIDS
Spiky Digital
LUCKY BABY & KIDS - Full design upgrade and template replacement
A children's fashion brand that has undergone a facelift that includes: changing the template, redesigning from end to end, and refining the user experience - to highlight the collections, shorten the customer journey, and create a pleasant and clear shopping experience.
Project Overview
The goal was to refresh the store and bring it up to date with the latest standards of children's fashion: large, clean visuals, quick navigation by categories and ages, and operational simplicity for the store owner. All the highlights were designed to highlight the new collections and the top items.
What was actually done?
- Full template replacement: Switch to a modern template with deep customization options and easy management.
- Redesign: readable typography, proper spacing, and large product images - looks “familiar.”
- Navigation architecture: Clear menu by top categories, shortcuts, and highlighting promotions.
- Conversion-focused product pages: concise information, clear sizing, and bold CTAs.
- Performance optimization: image compression, lazy loading, and reducing unnecessary scripts.
UX/UI and shopping experience
- Mobile-first: large buttons, intuitive bottom navigation, and short purchase processes.
- Trust messages: Shipping and return policies are displayed at decision points to reduce friction.
- Highlighted collections: “New on site” and “Best selling” blocks for a shortcut to the cart.
The result
A pleasant, clean, and fast store that presents Lucky Baby's children's fashion in a modern way, focuses attention on the items, and leads to a smooth purchase on any device.
