Project Overview

In collaboration with Isabella Marci, we built a new, luxurious and precise Shopify website, reflecting the feminine and elegant brand language. The site is designed around a soft, accessible and aesthetic user experience, allowing customers to browse, be impressed and purchase the high-quality items easily and conveniently.

Website design and development

• A custom design that emphasizes the values ​​of femininity, confidence, and elegance.
• Building an impressive homepage, smart collection pages, and intuitive product pages.
• Using high-quality item photography and a clean atmosphere that matches the brand's style.
• Full mobile compatibility – a perfect shopping experience from any device.

Content and knowledge enrichment

The site places special emphasis on empowering content and brand values ​​– a combination of inspiration, personal stories, and tips from the worlds of fashion and femininity. The content is written in accessible and elegant language that strengthens customers’ connection to the brand values ​​and sets Isabella Marci apart in the field.

Main features

• Smart collections: Automatic display of items by categories and seasonal highlights.
• Advanced filtering: Easy and convenient navigation between collections, colors and product categories.
• Proper menu hierarchy: An intuitive navigation structure to improve the user experience.
• Newsletter system: Connecting with loyal customers and expanding the audience through inspirational content and promotions.

User experience and results

Isabella Marci's new website combines elegant design with a pleasant and accessible user experience, with an emphasis on female empowerment and contemporary style. Since its launch, the brand has enjoyed an increase in website traffic and online sales, along with a significant strengthening of the brand's digital image.