Project Overview

We worked with Paradise, a fledgling jewelry brand, to refresh the look, refine the user experience, and transform the site into a more efficient and converting sales tool. The process included a template upgrade, data optimization, smart filtering, and adding features that give the site a modern look and high accessibility.

Major improvements and developments

• A complete design facelift: legible typography, soft colors, balanced spacing, and high-quality product images.
• Advanced filters: Search option by product type, metal, price range, color and style – to improve selection speed and user experience.
• Data optimization: Cleaning, unifying, and optimizing data for all collections and tags to improve internal management and consistent display.
• Adding essential features: advanced accessibility plugin, policy documents (returns, privacy, terms of use), and integrated support chat.
• CRO improvement: more intuitive customer journey design, prominent calls to action, and adding smart opt-ins on product and cart pages.

result

Paradise's new website features a pleasant shopping experience, fresh design, and accurate product display. The new structure and data optimization have made internal management more efficient, and the addition of features has significantly contributed to user trust and accessibility.

The end result: an updated, accessible, converting, and inspiring website - an excellent example of a successful upgrade that strengthens the brand and drives real growth.