Project Overview

A boutique store for handmade jewelry by a talented designer with a mystical, spiritual touch. The goal was to improve the site's performance, simplify the customer journey, strengthen the distinction between collections and styles, and make size/variation selection accessible in an intuitive and fast way.

Content and brand story adjustments

• Editing texts: refining messages, highlighting materials, techniques, and the uniqueness of handmade work.
• Consistent content structure: Uniform collection names, product descriptions, and top images.
• Basic SEO: meta titles and descriptions, clean URLs, and search-friendly collection descriptions.

Megamenu and navigation hierarchy

• Multi-layered menu: division by type of jewelry (rings/earrings/bracelet/necklaces) and by collections.
• Shortcuts: “New”, “Best Selling”, “Gifts” and “Premium” for quick navigation.
• Mobile-first: Clean vertical navigation, clear icons, and large action buttons.

Collection page upgrade

• Clean grid: New/on sale/Limited – to focus attention.
• Focused filtering and sorting: by type of jewelry, metal, stone color, and price range (easy to understand, without clutter).
• Large images: highlighting fine details and texture of materials.

Product page upgrade

• Clear information hierarchy: title, price, variation selection, CTA, and then detailed description and care/dimensions.
• Smart variation selection: size/metal/stone with helpful messages and matching instructions.
• Trust Zone: Shipping, Returns, Warranty, and Cleaning

The result

A boutique jewelry store that showcases handmade jewelry in all its glory: easy navigation, clear collections, and product pages geared toward a quick and confident decision. The upgrade reduces friction, sharpens the brand story, and enhances the shopping experience on any device.