Project Overview

The goal was to create a fluid and simple experience: quickly find the right gift, add a personal touch, and complete a purchase with confidence. We built a precise hierarchical structure, friendly navigation by topic, and a short and clear purchasing process - with a colorful, fun design language that provides a true shopping experience.

Navigation and categorization

• Clean top navigation: A menu broken down into clear categories that group customer needs (without creating new categories beyond what is required on the site).
• Quick descent to relevant: Sort by topics/recipients/budget to shorten search time.
• Featured Search: A search field is accessible at any time - complementing navigation and providing a shortcut to popular products.

UX/UI and customer journey

• Clear category pages: large product cards, tags (“New”, “On Sale”, “Selected”) and concise descriptions for quick transition to cart.
• Gift-focused product page: Option to add a greeting/gift wrapping before adding to cart, transparent shipping information, clear variations.
• Friendly cart: maintaining the context of the gift, subtle complementary offers and only from the relevant sector.
• Mobile-first: Short screen layout, large action buttons, and a short checkout flow.

Operation and performance

• Smart collections: Easy maintenance for current (new, sales, hit of the week) for quick display management.
• Performance and loading times: Media compression, tiered loading, and CDN to maintain a smooth experience.
• Trust pillars: Return/Privacy/Shipping policies and accessibility — transparency that increases conversions.

result

A gift shop that feels light, happy and accessible -Customers quickly find what they need, add a personal touch, and complete a purchase with a smile. The infrastructure is ready for upgrades and continued growth.