Project Overview

Stav Fine Jewelry is a luxury handmade jewelry brand, offering meticulous, unique and feminine designs. The SPIKY team led the rebranding process and website building on Shopify – with an emphasis on luxurious design, meticulous user experience and the development of advanced tools for operating and managing a large-scale store.

The project included a broad migration from the WordPress system, which included importing hundreds of products, dozens of collections, images, and metadata – while maintaining consistency in product names, attributes, and categories.

Developments and design

• Rebranding: A new, clean design that emphasizes luxury, softness, and femininity, with a modern and accessible interface.
• A unique development for engraved jewelry: an advanced imaging system that displays in real time the appearance of the jewelry after personal engraving.
• Advanced filters: by type of metal, type of stone, type of setting, color (Color Swatches) and more – for maximum user convenience.
• Smart collections: Automatic management of collections by product type, seasons, designs and promotions – for easy and seamless operation.
• Data management and training: Arranging and optimizing data, creating a clear hierarchy, and training the client's team for independent and efficient management of the site.

User experience and outcome

The result – an elegant, fast and accessible website, reflecting the Stav Fine Jewelry brand values: luxury, precision and a sense of personal uniqueness. The new store enables an intuitive purchasing experience, spectacular design and smart features that provide a personal connection between the customer and the piece of jewelry.

We at SPIKY are proud to lead the project and accompany Stav Fine Jewelry in its digital growth in the online jewelry world.