THE FINE ART
THE FINE ART GALLERY – Digital art store with custom printing
Complete set-up of an online art store – a stunning and easy-to-navigate catalog, with choice of printing material (canvas / glass / photo paper), option for framing (with/without) and choice of frame material. A clean customer experience that emphasizes aesthetics above all else.
Brand Story
Imagine worlds created not from paintbrush and canvas, but from pixels and algorithms. At THE FINE, stories are woven with light and code: dreamlike landscapes and mysterious tribes, characters and scenes born from imagination and based on memories and longings. The art here is a gateway to a personal journey - an invitation to get lost and discover what your imagination tells when the screen becomes an infinite canvas.
Project Overview
Creating an online store that feels like a magical art gallery: clean artwork pages with large images, quiet typography, and minimal distractions. The customer selects an artwork, determines the printing material, defines whether to add a frame and with what material - and proceeds to payment in a short and clear experience.
Product catalog and specifications
- Choice of printing material: canvas / glass / photo paper.
- Frames: with/without frame, choice of frame type/material (according to catalog availability).
- Dimensions: A built-in size range for each piece for clear and simple presentation.
- Supporting information: hanging and storage instructions, production and shipping time – for peace of mind before purchasing.
UX/UI and Design
- Visual gallery: large displays, correct contrast ratio, and color that highlights the work.
- A simple customer journey: inspiration → selection → adjustments → payment. No unnecessary noise.
- Accurate CTAs: Add to cart, quick purchase, and request details in the creation – where relevant.
Data Optimization and Basic SEO
- Uniform naming and tags: Normalize creation names and attributes (material/dimensions/frame) for clear management.
- SEO: Meta titles and descriptions, clean URLs, and category descriptions support organic search.
- Performance: Image compression and efficient loading for large galleries.
The result
A site that places the artworks at the center - like walking through the walls of a gallery. Choosing material and frame is simple, and aesthetics lead the experience throughout. A catalog that converts inspiration into purchase.
