Project Overview

Goal: To build a store that brings the homemade pizza experience to the forefront - clear product pages, a visual display that emphasizes fire, heat, and a crispy result, and a short customer journey that leads from a desire for good pizza to purchase in just a few steps.

Catalog and Content Architecture

• Clear structure by model: separation between tabon models, accessories and complementary add-ons.
• Useful information: heating times, fuel/operation types (if applicable), baking stone size and capacity.
• Action Galleries: Large images of the Taboos in action for quick persuasion and trust building.

UX/UI and shopping experience

• Clean, conversion-oriented design: readable typography, clear action buttons, and trust messages during the selection stage.
• Short customer journey: Home → Model → Decision-support information → Add to cart → Secure checkout.
• Mobile first: friendly navigation, improved loading speeds, and images optimized for small screens.

Clearing, Shipping and Trust

• Secure Payment: Stable payment infrastructure with a clean checkout experience.
• Customized deliveries: Show clear delivery times and convenient shipping options.
• Transparent policy: Returns/Warranty/Service – available at decision points.

SEO and data optimization

• Data normalization: Uniformity of product names, features, and descriptions for efficient internal search.
• Basic SEO: meta titles and descriptions, clean URLs, and focused category descriptions.
• Performance: Image compression and lazy loading to improve speed.

The result

A modern store that presents Onni Tabuni in all its flavor and quality: visuals that stimulate appetite, brief and relevant information, and safe and simple purchasing. A complete solution that prepares the brand for growth in the market.