Project Overview

In this project, we built a new and innovative sales website for Ziptop, allowing customers to browse, select, and purchase the brand's high-quality storage products easily and conveniently. The website was carefully designed to showcase the products' benefits – durability, modern design, and green solutions for everyday use.

Website development and design

• Clean and modern design that conveys innovation, sustainability and quality of life.
• Product-focused user experience with an emphasis on benefits and aesthetics.
• High-quality images that demonstrate the use of products in everyday life.
• Intuitive and clear product and collection page structure.
• Fully mobile-friendly – ​​a seamless purchasing experience on any device.

Smart collections and content management

• Smart Collections: Dynamic rules that allow for automatic updating of new products by category, color, or use.
• Independent content management: A convenient system that allows the Ziptop team to easily update products, texts, and images.
• Uniformity in structure: Uniform design between categories to create a smooth and consistent browsing experience.

Upsells – Smart upgrade offers

• Dynamic Suggestions: Show complementary products in real time on product and cart pages, based on category and usage.
• Smart Bundles: Create product bundles (like “Family Set” or “Kitchen Set”) to improve average order value (AOV).
• Upsell in the cart: Complementary product offers before proceeding to checkout, with a clean and unobtrusive design for the purchasing experience.
• Measurement and Control: Analyze upsell and cross-sell data to improve performance and continuous learning.

Key features

• Secure payment system: Fast and secure payment process, supports all major payment methods.
• Support for diverse deliveries: Integration with logistics systems for managing orders and deliveries.
• Color Swatches: View interactive color variations on each product, to choose your favorite shade with one click.
• SEO and performance analysis: page structure optimized for search engines and periodic reports for continuous improvement.

Impact and results

Ziptop's new website provides customers with a more convenient, faster, and more accurate experience. Thanks to an improved user experience, smart upsells, interactive color swatches, smart collections, and a clean display, the website has become a key digital asset that strengthens the brand and increases online sales.