Articles and guides

How to do a smart upsell in ecommerce and increase AOV From gum in line at the supermarket to a targeted offer in the shopping cart, this is how to implement upsell strategies that increase sales without compromising the experience. Category: CRO · AOV Reading time: ~5 minutes TL;DR: Choose 2-3 upsell techniques that fit your margins and data, place them at key points in the customer journey, and define clear metrics, AOV, conversion rate, cart abandonment, and net profit. Don't overload, prioritize relevant offers, and minimize friction. The analogy that works You know when you're in line at the supermarket and you squint at the gum shelf and then add it to the cart? This is exactly the effect that a proper upsell produces in an online store: a small offer, close to the decision, relevant to the context. Effective Upsell Strategies 1) Personalized recommendations Analyze purchase history and behavior. Anyone who bought a smartphone will receive an offer for a compatible screen protector, case, or headphones. 2) Promotions and packages Buy 2 and get a third one at a discount, bundles at a special price. Increases AOV and clears inventory. 3) Popups and contextual notifications Smart triggers based on the shopping cart. Anyone who added a book will receive a suggestion for a similar book or a reading light. 4) Product upgrade Upgraded version at a slightly higher price, extended warranty, premium package. 5) Post-purchase offers On the thank you page and in emails, complementary items, savings packages, and repeat purchases. 6) Customer and loyalty club Benefit levels, points, personal vouchers. Turns a one-time customer into a regular one. Where to place an upsell in the buying journey Product page Complementary products, before and after, kits. Upgrade variation, larger volume, premium set. Cart and side cart Free shipping bar with an offer that raises the threshold. Accessory match, cable, case, filter. box office A small addition that is easy to decide on. Gift wrapping, gift blessing, shipping insurance. Post purchase Thank you page with instant bundle. Emails, SMS, reactivation campaign. How to maintain a good customer experience Relevance above all: The offer must be related to what is in the cart. Subtlety and non-intrusiveness: One popup at most, preferably a sidecar. Price transparency: no fine print, no surprising fees. Mobile first: large buttons, short scrolling, high readability. Metrics you can't do without AOV: Average basket value before and after implementation. Conversion Rate: Offers do not reduce overall conversions. Cart Abandonment: Pushing does not increase abandonment. Attach Rate: Percentage of buyers who added the offer. Net Profitability: Revenue less benefit cost and marginal cost. Common mistakes to avoid Too many offers at the same time. Irrelevant suggestions that create noise. Deep discounts that hurt margins without a clear goal. Failure to measure and compare against a baseline. Want an Upsell that works and proves itself in numbers? At Spiky, we will set smart offers based on data, build kits and bundles, and measure AOV and profitability in real time. Talk to us

12 Email Automations Every Ecommerce Store Must Have Email automations that increase sales, strengthen loyalty, and reduce churn. A quick guide to quick and safe implementation. Reading time: ~6 minutes TL;DR: Implement three mandatory layers first, Welcome, Abandoned Cart, Post Purchase. Add a loyalty layer, reactivation, and personalized offers. Measure Open, Click, CVR, Email Revenue, and take care of sending reputation. The 12 Important Automations Welcome: A warm welcome message with value, brand story, and sign-on benefit. Abandoned Cart: A chain of 2 to 3 messages with product images and a shortcut to the cart. Order confirmation: full details, delivery times, tracking link. Shipping update: departure status, expected delivery, tracking link. Thank you for your purchase: trust boost, code for next purchase, review request. Reactivation for dormant customers: A unique offer for returning to purchase. Upsale and cross-sale: complementary items based on a previous purchase. Review Request: After initial use, a quick link to leave a review. Joining a customer club: exclusive benefits, points, priority for promotions. Updates and promotions: Periodic newsletter with new products and events. Birthdays: Greetings with a customized coupon. Recommendations based on previous purchases: Personalization based on history and behavior on the site. Best Practices for Smart Configuration Timings Abandoned cart, 1 to 2 hours, 24 hours, 72 hours. Review request, 7 to 10 days from delivery. Reactivation, 45 to 60 days without purchase. content A short and clear title, one main value. Sharp product images, prominent CTA. Social proof, quotes and reviews. Personalization First name, favorite categories. Recommendations based on viewing and purchase. Coupon adjusted for historical AOV. Deliverability Verified domain, SPF, DKIM, DMARC. List hygiene, regular cleaning of inactive recipients. Stepwise warm-up rate for new lists. Metrics that must be measured Open Rate Positive trend after A/B testing of Row and Sender. Click Rate Is the CTA clear and relevant? CVR Email-to-purchase conversion rate. Revenue per Email Average revenue per email sent. Unsub and Spam Less than 0.1 percent of complaints is preferable, otherwise refine frequency and content. Quick Start Checklist Map the customer funnel and define clear triggers. Write 2 versions of each email for A/B testing. Segments are created by loyalty, frequency, and category. Set sending limits to avoid being overwhelmed. Check on mobile before publishing. Want us to build email automations for you that generate regular income? In Spiky, we will define the 12 flows, write creative, and schedule A/B tests with a measurement dashboard. Talk to us