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How much does it cost to set up an online store? The complete guide to online store pricing Many business owners today understand that the path to success lies through e-commerce, but one of the first questions they ask is: How much does it cost to set up an online store? The answer depends on a variety of factors, such as the commerce platform, design, development, user experience, plugins, and integration processes. In this article, we'll break down the costs and give tips on how to choose the right path for you. Factors that affect the price of an online store The commerce platform – There are different platforms such as Shopify, WooCommerce, and Wix, and each has advantages and disadvantages. Design and development – ​​custom design versus using a ready-made template. Functionality and integrations – connection to clearing systems, inventory management, shipping, CRM, and more. Organic promotion (SEO) and digital marketing – associated costs such as sponsored campaigns, Google promotion, and building a content strategy. What does a basic package for an online store include? Building a store with a responsive and mobile-friendly design Connection to a clearing system Product and category management Coupon and discount system Basic SEO settings for organic promotion on Google Add-ons that upgrade your store If you want to increase conversion rates and improve user experience, you should consider the following additions: Advanced SEO – content writing, optimization for keywords such as "building a virtual store", "establishing a sales website", "online store price" and more. Connection to third-party systems – CRM, email systems and advanced analytics. Automations – improving the customer experience with advanced process management tools. Price comparison – how much does an online store really cost? The cost of setting up an online store varies depending on your needs: Basic store: 5,000-10,000 NIS Custom store: 15,000-30,000 NIS Store with complex developments and advanced integrations: 30,000 NIS and up In conclusion – how to choose the right solution for your business? The price of an online store depends on your business needs, but it's important to invest in a store that will give you the tools for success – a quality user experience, a convenient management interface, and strong organic promotion. Want to consult? Talk to Spiky's experts and get a personalized offer!

Promotions on ecommerce sites are one of the most powerful tools for attracting customers, increasing sales, and improving customer loyalty. The right promotion can make the difference between an abandoned cart and a successful purchase. Here are some tips and strategies for creating effective promotions on ecommerce sites: 1. Seasonal promotions Seasonal promotions can attract new customers and keep existing customers coming back for more purchases. Promotions like “end of year sales,” “summer sales,” or “holiday sales” are great examples. Seasonality can also be tied to specific events like the start of the school year or Black Friday sales. 2. Buy-Get “Buy one, get one free” or “buy one, get the second off” offers are classic tactics that are very popular with shoppers. Such promotions can encourage customers to add more items to their cart and increase the average order value. 3. Quantity discounts Offering discounts for larger purchases is an effective way to encourage customers to buy more. For example, “Buy 3 and get 20% off,” “Buy 5 and get 30% off.” This is a great way to get rid of excess inventory and also increase revenue. 4. Free shipping Offering free shipping on purchases over a certain amount can be a significant motivator for completing a purchase. Many customers abandon their carts due to high shipping costs, so this promotion can reduce abandonment rates. 5. Limited time discounts Limited-time deals create a sense of urgency that can encourage customers to make a quick purchase. Displaying a countdown timer on the deal page can add to the tension and increase the sense of urgency. 6. Subscription promotions Offering unique deals and discounts to your newsletter or loyalty club subscribers can encourage people to sign up and commit to repeat purchases. It’s a great way to build a loyal audience and increase revenue over time. 7. Friend-Bring-A-Friend Promotions Referral programs are an effective way to grow your customer base. Offering a discount or gift to customers who refer friends to your site can bring in new customers at a relatively low cost and increase sales. 8. Products in Andel Offering bundles of products at a special price can encourage customers to purchase additional products they may not have planned to purchase. For example, "Buy a jacket and get a shirt for 50% off." 9. Discounts for returning customers Offering discounts to customers who return for a second purchase can encourage loyalty and turn one-time customers into repeat customers. For example, "10% off your next purchase." 10. VIP promotions Offering special deals and discounts to VIP customers can make them feel important and increase their loyalty to your site. Such offers can include discounts, exclusive products, or early access to promotions. Promotions on ecommerce sites are a powerful tool for increasing sales, attracting new customers, and improving customer loyalty. By properly integrating these strategies, you can make the most of your sales and build a loyal customer base over time.

You know that feeling when you're standing in line at the supermarket, you squint for a second and add a piece of gum to your cart? That's exactly what the next article is about. One of the most effective strategies for increasing sales on eCommerce sites is the use of UpSale techniques, or in other words, increasing the customer's shopping cart. This technique is designed to encourage customers to add more products to their shopping cart, thereby increasing the overall value of the purchase. Here are some effective ways to implement UpSale strategies on your site: 1. **Personalized Recommendations** By analyzing purchase history and website behavior, you can present customers with personalized recommendations for additional products they may be interested in. For example, a customer who has purchased a smartphone may receive a recommendation to purchase a matching case or headphones. 2. **Specials and Packages** Offering special deals on purchasing additional products or bundles can be a great incentive for a customer to add items to their cart. For example, “Buy 2, get the third one off,” or offering bundles of products at a discounted price. 3. **Pop-ups and notifications on the website** Using pop-ups and on-site notifications that offer customers additional products based on what they have already added to their cart can be an effective tool for increasing sales. For example, if a customer adds a book to their cart, they can be shown a pop-up with recommendations for similar books or related products like bookmarks or reading lights. 4. **Product Upgrade** Offering an upgrade to products already in the cart can also increase the shopping cart. For example, if a customer adds a basic electrical appliance to their cart, they can be offered an upgraded version of the same product at a slightly higher price. 5. **Post-purchase offers** After the customer has completed the purchase, he can be presented with suggestions for additional products that are relevant to his purchase, and encouraged to make another purchase at a later date. 6. **Customer Clubs and Loyalty Programs** Creating customer clubs and loyalty programs that offer benefits and discounts on additional purchases can encourage customers to return and make repeat purchases, thus increasing the overall shopping basket over time. Implementing UpSale strategies on your ecommerce site can be a great way to increase profitability and revenue. It’s important to tailor your offers and products to the customer and ensure they integrate seamlessly into the shopping process to create a more convenient and enticing shopping experience. With the right use of these tools and techniques, you can see a significant increase in the average shopping cart value on your site.

In the modern ecommerce world, email automation has become an essential tool for maximizing sales and improving the customer experience. Brands that implement smart email strategies can generate higher engagement, increase customer loyalty, and increase profitability. Here are 12 email automations every ecommerce brand should know and use: 1. **Welcome Email** This automation is sent immediately when a new customer signs up for your mailing list. This is the customer’s first encounter with your brand, so it’s important to make it impressive, friendly, and inviting. In this email, you can introduce the brand, offer an initial discount, and encourage the customer to make their first purchase. 2. **Abandoned Cart Email** One of the biggest challenges for online stores is abandoned carts. An email reminding the customer to come back and complete their purchase can be a great solution. It is recommended to include a picture of the abandoned products, a special offer, and an easy way to return to the shopping cart. 3. **Order confirmation email** After a customer makes a purchase, it’s important to send them an order confirmation email containing the order details, shipping dates, and tracking number. This email is critical for transparency and increasing customer trust in your brand. 4. **Delivery Update Email** When the order is shipped, the customer should be updated on the status of the order and the expected delivery date. This email increases the customer's confidence that their order is being handled correctly. 5. **"Thank you for your purchase" email** A thank you email sent after a customer has received their order is a great way to show them that the brand appreciates their purchase. This email can offer a discount code for their next purchase and encourage the customer to leave a review. 6. **Emails to bring back dormant customers** Customers who haven't made a purchase in a long time should be reminded of the brand via an email offering a special offer or exclusive discount to purchase again. 7. **Upsell and Cross-sell Emails** After purchasing a product, the customer can be offered additional products related to the previous purchase. For example, if a customer purchased a camera, they can be offered the purchase of related accessories. 8. **Review Request Emails** A few days after receiving the order, it’s a good idea to send an email asking the customer to leave a review of the product. Positive reviews can increase the trust of other potential customers. 9. **Customer Club Invitation Emails** This automation can invite the customer to join the brand's customer club, and enjoy exclusive benefits such as discounts, promotions, and priority access to promotions. 10. **Updates and promotions emails** Sending periodic emails with updates on new products, promotions, and special events contributes to maintaining customer engagement. 11. **Birthday emails** Automation that congratulates the customer on their birthday with a special discount or gift can strengthen the personal connection with the customer and increase their loyalty to the brand. 12. **Emails following previous purchases** By tracking the customer's purchase history, you can send personalized recommendations for additional products they may like. In conclusion Email automation is a powerful tool that can significantly improve the customer experience and increase sales. Smart and planned use of these automations can lead to impressive results and help your brand stand out in a competitive market. Don’t neglect this potential – start implementing email automation in your ecommerce today!